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Our Team

The Fifth Element is composed of a global, creative, and multidisciplinary team of 20+ consultants scattered across the region that bring deep industry knowledge and specialized expertise in strategy, operations, human capital, and organization transformation.

Synergistic thinking is at the core of the services we provide. We are business experts, marketing specialists, economists, programmers, data scientists, space experts, designers, writers, trainers and coaches who all firmly believe that the best solutions come from bringing a variety of viewpoints to the table and letting them mix.

This spirit of collaboration is driven by the firm’s founding partners. With over four decades of combined experience, together they have worked on a myriad of strategy consulting engagements and bring to bear their global experience on every project, ensuring that our clients always receive our fullest attention.

Meet Our Leadership

Hashim Al Zaabi

Managing Partner

Hashim Alzaabi is a strategic consultant and an alum of BCG and Monitor Deloitte, with extensive experience working across the private and public sector on topics ranging from public policy and national transformation to program governance and implementation.
Both in his consultancy roles and as a serial entrepreneur, Hashim has contributed to multiple national and localized programs in areas of education, labor market prep, deep tech and space technology, as well as social innovation.
Hashim’s expertise also lies in strategic planning, execution and implementation, as well as in setting up robust digital ventures that have a focus on smart, innovative business solutions. Hashim continues to be a member of the Global Shapers Community. He holds a bachelor’s degree in Economics from the American University of Sharjah.

Christian Gemayel

Partner

Christian Gemayel is one of the founding partners of The Fifth Element and the managing partner of its consulting arm. Christian has extensive consulting and industry experience, having been involved in a large number of projects across the Middle East, where he continues to serve both government and SME clients.
Christian works with clients on design and implementation programs covering different topics pertaining to strategy, operations and human capital areas across a variety of industries, namely the public sector, education, and technology, media and telecommunications (TMT) industries.
Some of his work includes the development of government-level strategies & policies, corporate and go-to-market strategies, organization and target operating model design, process optimization, due diligence and feasibility studies, as well as the delivery of large-scale human capital development & training programs.
In addition to his work in consulting, Christian has also worked on various thought leadership articles focused around innovation and technology trends.

Rohit Majhi

Partner

Rohit is an entrepreneur and strategy advisor who has provided critical strategic advice on digital topics to large public sector clients like the Gulf Cooperative Council and the UAE Government, as well as large private Fortune 500 companies like GE, Intel, Microsoft, and Coca-Cola. He is specialized in national strategies in technology, space & labor markets.

Meet Our Leadership

Hashim Al Zaabi

Co-Founder / Managing Partner

Hashim Alzaabi is a strategic consultant and an alum of BCG and Monitor Deloitte, with extensive experience working across the private and public sector on topics ranging from public policy and national transformation to program governance and implementation.
Both in his consultancy roles and as a serial entrepreneur, Hashim has contributed to multiple national and localized programs in areas of education, labor market prep, deep tech and space technology, as well as social innovation.
Hashim’s expertise also lies in strategic planning, execution and implementation, as well as in setting up robust digital ventures that have a focus on smart, innovative business solutions. Hashim continues to be a member of the Global Shapers Community. He holds a bachelor’s degree in Economics from the American University of Sharjah.

Christian Gemayel

Co-Founder & CEO

Christian Gemayel is one of the founding partners of The Fifth Element and the managing partner of its consulting arm. Christian has extensive consulting and industry experience, having been involved in a large number of projects across the Middle East, where he continues to serve both government and SME clients.
Christian works with clients on design and implementation programs covering different topics pertaining to strategy, operations and human capital areas across a variety of industries, namely the public sector, education, and technology, media and telecommunications (TMT) industries.
Some of his work includes the development of government-level strategies & policies, corporate and go-to-market strategies, organization and target operating model design, process optimization, due diligence and feasibility studies, as well as the delivery of large-scale human capital development & training programs.
In addition to his work in consulting, Christian has also worked on various thought leadership articles focused around innovation and technology trends.

Rohit Majhi

Partner

Rohit is an entrepreneur and strategy advisor who has provided critical strategic advice on digital topics to large public sector clients like the Gulf Cooperative Council and the UAE Government, as well as large private Fortune 500 companies like GE, Intel, Microsoft, and Coca-Cola. He is specialized in national strategies in technology, space & labor markets.

Meet Our Team

The Fifth Element is composed of a global, creative, and multidisciplinary team of 20+ consultants scattered across the region that bring deep industry knowledge and specialized expertise in strategy, operations, human capital, and organization transformation.

Synergistic thinking is at the core of the services we provide. We are business experts, marketing specialists, economists, programmers, data scientists, space experts, designers, writers, trainers and coaches who all firmly believe that the best solutions come from bringing a variety of viewpoints to the table and letting them mix.

This spirit of collaboration is driven by the firm’s founding partners. With over four decades of combined experience, together they have worked on a myriad of strategy consulting engagements and bring to bear their global experience on every project, ensuring that our clients always receive our fullest attention.
Mohammed Rashid

Partner

Amani Zeid

Engagement Manager

Abdulrahman Hammad

Engagement Manager

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